Concept, Ideation, Product Development

Message Performance

Market Definition

Usability and Design Testing

 

Understanding users' experience with your product is critical. It reduces guesswork and enables you to focus on the product features and attributes that give you the highest return on your product development investment. We understand the importance of usability testing in the design and development process. Whether you’re testing a product prototype, software program, website, etc. – we’ll determine whether the product meets its intended purpose.  We’ll talk to potential and existing customers to better understand:

- Consumers’ interaction with the product

- Tasks they have difficulty in performing

- Consumers’ attitudes towards their user experience

- Required changes to the product or service

We’ll confirm whether a product overhaul is necessary, or simply identify bugs that can be addressed to enhance user interface. Our experienced interviewers probe beyond respondents’ typical “nice to have,” and get to the crux of how customers are really experiencing your product.

© 2018 Cooper Roberts Research