Concept, Ideation, Product Development

Message Performance

Market Definition

Qualitative

 

Our experienced, certified moderators conduct focus groups, in-depth personal interviews, online bulletin boards or in-home visits (ethnography)
for ‘fuzzy front-end’ qualitative work. They are involved in every phase of the research, from initial background discussions where they gain a thorough understanding of your category, to respondent recruitment, analysis and report. Whether you’re performing early concept ideation or developing advertising copy, we’ll get the answers behind the story.

© 2016 Cooper Roberts Research