Concept, Ideation, Product Development

Message Performance

Market Definition

Product Testing

 

We take your unique challenges into consideration when determining whether an IHUT (In-Home Use Test) or CLT (Central Location Test) makes the most sense for you. Then we’ll decide if a monadic, sequential-monadic, proto-monadic, or paired-comparison is the best design. And since we have multimode capabilities, we can place products at a central location or send them via mail to a prequalified online panel. Our tools will help you assess attributes on which to focus for increased satisfaction, key drivers of preference, and overall appeal across different consumer groups. Whether your goal is to determine which of several new product variations has the broadest appeal, what attributes to focus on in reformulating an existing product, as well as initial volume projections – our research experts will deliver insightful analysis with actionable recommendations that optimizes your product, and puts you in the best position to succeed in the marketplace.

© 2018 Cooper Roberts Research