Concept, Ideation, Product Development

Message Performance

Market Definition

Copy Testing

 

This first step in your media strategy is vital. Creative ideas often take a life of their own and many ads lose sight of the star – your brand. Our time-tested ad diagnostic tools enable you to review and evaluate your creative as your audience sees it. We’ll gauge the impact on brand perceptions, fit with strategy, brand associations – and most importantly – tie the elements together to determine what improvements can be made to maximize ad effectiveness. We’ll analyze ‘cut through’ (the commercial’s potential to get noticed), open end responses to assess message recall, and ease of understanding, as well as the overall impact on persuasion measures. Consequently, our analysis will provide clear direction and actionable recommendations that you can take back to your agency and creative team.

© 2018 Cooper Roberts Research